Some of the benefits of web marketing include: Access to infinite markets around the world. With web marketing, instead of spending money on postage, printing, advertising, or other media sources, people can type in your site address and access the information anywhere in the world themselves. With web marketing you get 24 hours/7 days a week service. Because web marketing makes it possible for people to access this information anywhere, web marketing also makes this information available at anytime on the Internet. With web marketing, you can eliminate the need for additional salespeople after business hours. Customers can still make purchases at their convenience or have their questions answered by emailing your company. They can also review FAQ's about your company so as to save you and the customer valuable time and money. Another benefit of web marketing is saved costs. Marketing your business through the web can save you costs that can be incurred from other forms of media. When you think of the numbers both locally and internationally that can be exposed to your web site versus advertising, which may only be seen on local billboards or television stations, web marketing can really make a difference. With web marketing, people are still able to view your advertising - graphics, print, and photos etc. but in a more available form.